Wychwood Brewery will be launching Hobgoblin, its famous 5.2% ruby beer, in a 33cl bottle in Tesco by the end of September. This is the first time that Hobgoblin has ever been packaged in this smaller bottle size.
Hobgoblin is Britain’s fifth largest-selling premium bottled ale and is currently sold in 50cl bottles, either singly, in packs of four or in packs of eight bottles. It is also sold in 50cl cans.
James Coyle, sales director at Marston's which now owns Wychwood, said: “This will be a significant advance for the brand as the new bottle size will allow a fresh group of beer drinkers to discover Hobgoblin’s mischievous charms.
"The 50cl bottle size is used by over 95% of all British bottled beers, but the size discourages many existing beer drinkers from trying something new, and puts off many others from trialling the beer category.
"Hobgoblin’s rich toffeed flavours and brooding hop backbone have no equal, so the 33cl bottles will allow us to introduce our deliciously idiosyncratic hero to a new market.
Hobgoblin has been brewed at the Wychwood Brewery, near Witney, Oxfordshire, since 1988.
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