Asda Leading The Fight Against Binge Drinking

In the news today, UK supermarket chain Asda is charging just 90p for the four pack of 440ml Skol lager, at 3.2 per cent strength, which works out at 51p a litre.

In comparison, a pack of four 750ml bottles of Evian water costs £2.91, or 97p a litre.

And predictably alcohol concern and the usual suspects are up in arms, but there are a few caveats to this story that they have missed, or more likely conveniently ignored.

apart from the fact that this value lager is almost undrinkable, with no flavour or character to speak of, very gassy and over carbonated, even if we assume your average alcoholic or binge drinker isn't going to be bothered about the aesthetics of their beverage of choice. They should be bothered about the fact that it's only 3.2% alcohol by volume (ABV). Your average premium lager is 5% ABV so to consume the same amount of alcohol as drinking a litre of premium lager, some quick maths tell us he will have to drink.

5 / 3.2 * 100 = 156.25%

Or 1 litre of premium = approx 1.6 litre of Asda's Skol , the result of this is you will have to drink over half as much again of the Asda swill to have the same effect as the premium. I don't think its humanly possible for anyone to drink that much of this insipid pee coloured fizz.

So far from damaging our more vulnerable parts of society, I think they are helping them by cutting down their alcohol consumption. Well done Asda I say.

Today TESCO joined in the price cutting Tesco shoppers can pick up a crate of Carlsberg Export premium lager for £5 until this Sunday.

As there are 18 bottles per crate, each one works out at just 27.8p per bottle.

Staff at the supermarket chain said the crates, which normal retail for £14.99, were selling at a rate of up to 100 every hour. Some stores had to limit customers to buying just two crates.

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